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New Jersey vs. Ticketmaster

Posted on 23 February 2009 by Caryn Rose (0)

Attorney General Announces Settlement with Ticketmaster on Sale of Springsteen Tickets:
Tickets will be made available for thousands of consumers shut out by Ticketmaster and steered to a more expensive ticket re-sale website

The lessons:

  1. ALWAYS COMPLAIN IN WRITING, and that doesn’t mean commenting on a blog somewhere.  I realize that is better directed at Generation Y, but I will assert that the reason this issue got so much traction was because the average age of the jilted consumer was old enough to understand about writing letters.
  2. Yes, they are doing this because Azoff is getting dragged in front of the DOJ tomorrow and wants the TM-Live Nation deal approved.
  3. The 2,000 tickets – 1,000 tickets for each show – are being made available for purchase through the random drawing by the New Jersey Sports and Exposition Authority. All Ticketmaster fees and service charges will be waived. To quote the boyfriend, “Where exactly did they get these 2000 tickets from?  Did Ticketmaster find them in the closet or something?” If these tickets came from the Springsteen/E Street hold, this will cut down on guest list as well as anyone else getting in on a drop later. (Springsteen fans know what I mean.)
  4. Ticketmaster agreed not to engage in paid Internet search advertising that would lead consumers searching for “Ticketmaster” on Internet search engines to its TicketsNow re-sale site. In addition, Ticketmaster confirmed and agreed that all tickets it receives for sale to the general public will be sold on its primary market website. Ticketmaster also agreed not to allow the sale or offer of sale of any tickets on the TicketsNow.com re-selling website until the initial sale begins on its primary website. This is an ENORMOUS win. It’s sleazy and underhanded, but then again, so is much of SEM (search engine marketing). For me, this was a huge concession on the part of TM, as well as an explicit acknowledgement that their hands are not clean here.
  5. Ticketmaster also agreed not to allow the sale or offer of sale of any tickets on the TicketsNow.com re-selling website until the initial sale begins on its primary website. So for everyone who always thinks that TM was in cahoots with the scalpers, here they are in my opinion saying so. This goes all the way back to the days when you’d go wait on line for Ticketron and there’d be this 10 minute delay at the start of the on-sale and at 10:10 you’d walk up to the window and all that would be left were seats in the blue level at MSG. Where did those tickets go? To the guy who sat at the back of the head shop and always had a hookup to get tickets to concerts – at a small fee, of course.
  6. And in case you didn’t notice, they basically confirmed new tour dates in that press release, too.

I really want to watch Azoff be slimy in front of the DOJ. I have a feeling he might not get too far this time.

THE PEOPLE, UNITED, WILL NEVER BE DEFEATED

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